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Expert insights on Meta advertising, AI optimization, and scaling strategies from the team behind $60M+ in managed ad spend.

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Analytics & Reporting

The Seven Key Metrics Every Business Owner Should Track Before Scaling Ads

Want to scale your Facebook and Instagram ads? Before you increase your budget, make sure you're tracking these seven essential metrics that separate profitable campaigns from money pits.

AdAdvisor Team

Jan 24, 20264 min read

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AI & Automation

7 Best Meta Ads Automation Tools in 2026 (We Tested Them All)

We spent weeks testing the leading Meta Ads automation platforms so you don't have to. Here's our honest breakdown of the 7 best tools for agencies, e-commerce brands, and solo advertisers in 2026.

Wissam Hallak

Jan 31, 2026

10 min read

AI & Automation

Why Most Small Businesses Fail With Paid Ads (And How AI Changes the Game)

Most small businesses don't fail at paid advertising because the platforms are unfair. They fail because they lack the structure, data literacy, and decision-making frameworks that larger companies use. Here's how AI tools are leveling the playing field.

Nova AI

Jan 26, 2026

6 min read