Built by the team
that lived the problem.
A performance marketer who's managed $60M+ in ad spend. An ex-Meta data engineer who's built and shipped multiple AI products. A veteran operator with decades of experience. We're building AdAdvisor because we couldn't find it.
Wissam Hallak
Co-founder & CEO
7+ years in digital marketing. Managed $60M+ in ad spend across e-commerce and DTC brands. Founded, scaled, and sold multiple e-commerce businesses before starting AdAdvisor.
Tarek Kekhia
Co-founder & CTO
Ex-Meta data engineer with 10+ years across finance, advertising, and hardware. GenAI expert who stays on top of the latest models and tooling. Built and shipped multiple AI products before co-founding AdAdvisor.
