Most people connect their AI to their Meta Ads account and immediately start asking questions. Which campaigns are performing? Where is budget going? What's my ROAS?
That's useful. But it's only half of what AdAdvisor's MCP can do.
The MCP connection isn't read-only. Your AI can take action directly in your account all without you touching Ads Manager. Every action goes through an approval step, so nothing happens without your sign-off. But the execution happens in seconds, not minutes.
The prompts below are split into two categories. The first set pulls data and surfaces insights. The second set takes action. Both work with AdAdvisor's MCP connected, with your break-even ROAS, target CPL, and campaign context already in context.
New to AdAdvisor MCP?
These prompts work once your Meta Ads account is connected via the AdAdvisor MCP server. Setup takes about five minutes.
Account health (weekly check-in)
Start here every week. These five prompts replace the manual review most advertisers spend an hour on.
Prompt 1: Give me a summary of how my account performed this week vs last week. Include total spend, ROAS, CPA, and any campaigns that changed significantly.
Prompt 2: Which campaigns are currently running above my break-even ROAS and which are below it? Rank them from best to worst.
Prompt 3: How is my budget pacing this month? Am I on track to hit my monthly spend target, and where is most of the budget going?
Prompt 4: Are there any campaigns that have spent more than $500 this week with no conversions? Flag them with the likely cause.
Prompt 5: What's my pixel health looking like? Are my conversion events firing correctly and are there any tracking issues I should know about?
Creative fatigue detection
Creative fatigue is one of the most expensive problems in Meta advertising and one of the easiest to miss. These prompts surface it before the damage is done.
Prompt 6: Which of my active ads have a frequency above 2.5 in the last seven days? List them with current ROAS and CTR.
Prompt 7: Show me any ads where CTR has dropped more than 20% week over week. What's the current spend on each?
Prompt 8: Which ad creatives have been running for more than 30 days? Flag any where engagement has declined over the last two weeks.
Prompt 9: Compare the performance of my top three ads in the last 14 days vs the 14 days before that. What changed?
Scaling decisions
These prompts help you work out where to put more budget, and where to pull it back, with your actual data as the basis.
Prompt 10: Which ad sets are performing more than 30% above my target ROAS and have been stable for at least seven days? These are my scaling candidates.
Prompt 11: If I increased budget by 20% on my top three performing ad sets, what would the projected weekly spend look like?
Prompt 12: Are there any lookalike audiences in my account that are outperforming my interest-based audiences on ROAS? Show me the comparison.
Prompt 13: Which ad sets have I paused in the last 30 days that were actually performing above break-even? I want to review those decisions.
Agency and client reporting
For agencies managing multiple accounts, these prompts turn raw data into client-ready narratives without the manual spreadsheet work.
Prompt 14: Write a plain-English performance summary for this account covering the last 30 days. Include spend, ROAS, CPA, key wins, and one area to improve. Keep it under 200 words.
Prompt 15: My client's CPA went up 25% this week. What are the most likely causes based on what's changed in the account? Give me three hypotheses in order of probability.
Prompt 16: Which campaigns are delivering the strongest results against this client's target CPL of [X]? Give me a ranked list with spend and leads for each.
Prompt 17: Create a week-on-week comparison table for this account showing spend, leads, CPL, and ROAS for the last four weeks.
Campaign planning
Use these before you build a new campaign or brief a creative. Your AI has your full account history, so the answers are based on what actually worked, not generic advice.
Prompt 18: Looking at the last 90 days, which audiences have had the lowest CPA and the highest ROAS? I want to use these as a starting point for a new campaign.
Prompt 19: We're planning a campaign for [product/promotion]. Based on past performance, what budget should I allocate and which campaign structure has worked best for us?
Prompt 20: What did our best-performing creative last quarter have in common? Format, hook type, CTA, audience. Help me brief the next batch based on that.
Prompt 21: We're going into [insert seasonal period]. Based on last year's data, when should I start scaling budget and which campaigns should I prioritize?
Action prompts: making changes directly in your account
These prompts don't just surface information. They trigger changes in your Meta account via AdAdvisor's approval flow. Your AI proposes the action, you review it, and you approve it in one click. Nothing executes without your confirmation.
Campaign and budget management
Prompt 22: Pause any ad sets that have spent more than $300 in the last seven days with a ROAS below my break-even. Show me what you're planning to pause before you do it.
Prompt 23: Increase the budget by 20% on any ad sets that have been above my target ROAS for at least seven consecutive days. List the changes before applying them.
Prompt 24: Duplicate my top three performing ad sets from the last 30 days and set them up as a new campaign with the same targeting. Use the same budget as the originals.
Prompt 25: My monthly budget is pacing 15% ahead of target. Reduce daily budgets proportionally across all active ad sets to bring it back on track.
Audience building
Prompt 26: Create a lookalike audience based on my purchase custom audience from the last 180 days. Set it to 1% similarity and name it clearly.
Prompt 27: Build a retargeting audience of everyone who visited my website in the last 30 days but didn't purchase. Exclude existing customers.
Prompt 28: Create a custom audience from my email list. I'll upload the file — set it up for value-based lookalike creation once it's matched.
Campaign and ad creation
Prompt 29: Launch a retargeting campaign for [product]. Use my best-performing creative from the last 60 days, target the website visitors audience from the last 30 days, and set a daily budget of $[X]. Walk me through what you're setting up before launching.
Prompt 30: Create three ad variations using the same creative but with these three different headlines: [headline 1], [headline 2], [headline 3]. Set them up in my existing [campaign name] ad set.
Prompt 31: Duplicate my best-performing ad from last month into a new ad set targeting a 2% lookalike of my purchasers. Keep everything else the same.
One-click optimization
Prompt 32: Run a full account audit. Flag everything underperforming against my targets, everything with creative fatigue, and any budget pacing issues. Then give me a prioritized list of recommended actions I can approve one by one.
How to get better answers
A few things that make these prompts work better:
- Be specific about time windows. 'Last seven days' gets better results than 'recently'.
- Reference your targets directly. 'Campaigns below my break-even ROAS of 2.1x' is more useful than 'underperforming campaigns'.
- Ask for ranked output. 'List them from best to worst' gives you something immediately actionable.
- Follow up in the same conversation. Your AI keeps context, so 'drill into that ad set' after an initial audit works well.
For action prompts, always ask for a preview first.
Phrases like "show me what you're planning before you do it" or "walk me through the changes" give you a chance to review before approving. AdAdvisor's approval flow requires your confirmation anyway, but previewing the plan first means you're making an informed decision, not just clicking approve.
The prompts above work exactly as written with AdAdvisor's MCP server connected. Your AI already knows your account context, your targets, and your business metrics. You're not starting from scratch every session.
These prompts are ready to use the moment your Meta Ads account is connected.
