Autopilot for all your paid advertising.

AdAdvisor’s Nova runs your ad accounts for you. Analytics, campaign management, media buying, and creative, all in one place. Today, Meta. Next, Google, TikTok, Snap, and every channel that matters.

Analytics
Every signal, one view
Campaigns
Built and managed
Media buying
Budgets and scaling
Creative
AI images and video
The problem01 / 03

Media buying is broken. It costs you time, money, or results.

Do it yourself and it eats your week. Hand it to an agency and you pay a cut of every dollar to people who don’t know your business and answer to a dozen other clients. Either way, what you know best gets run by someone who doesn’t.

Your time001

Doing it yourself never ends.

Budgets, tests, creative, attribution. Ads need watching every day, and the work fills your week before it gets the attention it needs.

Guesswork002

You scale on emotion, not data.

Without a senior buyer, every call comes down to gut feel. You scale on a good day and pull back on a bad one, and the numbers never get a proper read.

The agency003

An agency takes a cut of everything.

15 to 20 percent of your spend, month after month, to a team splitting attention across a dozen other clients.

Misaligned004

They don't know your business. You do.

An outside team learns your margins on your dime, then makes calls shaped by retention and what’s easy to bill. The motives are theirs, not yours.

The solution02 / 03

Nova. Your entire paid ads team.

Nova runs your account as a team of specialists. One sets the strategy, one executes it across your campaigns, one builds the creative to feed it. Each hands off to the next.

The Analyst

Owns the strategy
01
How she builds your strategy
01

Understand you

Your business, your goals, and the guardrails you set.

Goal

Scale to 3x ROAS by Q4 without lifting CPA.

Your guardrails
  • Max CPA $26
  • ROAS floor 1.6x
  • Brand campaigns off-limits
02

Research the market

Your numbers, the industry, and every competitor's moves.

Where you stand
Your ROAS1.9x
AOV$48
Break-even1.6x
Competitors
S

Saponaria Co.

Analyzed

Leaning hard into gifting

Site · 14 ads · IG +3.2k

L

Levant Skin

Analyzed

Competing on price

Site · 9 ads · TikTok ↑

W

Wild Olive

Analyzed

Ingredient-story angle

Site · 6 ads · UGC heavy

03

Build the plan

Short and long term plays, drafted for your sign-off.

Drafted by Nova
Short termNext 14 days
  1. 01Push the Honey & Oat bar. Rivals are underpricing it.
  2. 02Stand up a Q4 gift-set bundle before competitors do.
Long termNext 90 days
  1. 01Own the wash-ritual angle no rival is showing.
  2. 02Build retargeting around shampoo-bar repeat buyers.

The Media Buyer

Owns ROAS
02
How she protects your ROAS
01

Watch the numbers

Every live campaign, hour by hour, against your guardrails.

Monitoring 6 campaigns
Spend today$312
Blended ROAS2.4x
vs floor1.6x
02

Make the calls

Scale the winners, cut the waste, move budget to where it works.

Scalewithin guardrails

Scale “Honey & Oat · UGC” budget +30%

ROAS3.4x
vs floor1.6x
CPA$19
vs cap$26

Hook 31%, CTR 1.8%, frequency 2.1. Held above your floor six days straight.

ROAS · 7d▲ 86%

Pause “Gift Set · Broad”

Pause
ROAS 0.7x·CPA $61

Move $40/day → “Shampoo Bar · Retargeting”

Reallocate
ROAS 4.1x·CPA $14
03

You stay in control

Nothing ships without your nod. Or let her run inside your limits and report back.

3 moves ready for today.

Or auto-run within guardrails

The Creative Director

Owns CTR
03
How she keeps creative fresh
01

Spot the opening

Reads what's winning, what's tiring, and the angle no rival owns.

  • Winning hook

    “Clean-proof” · CTR 1.9%

  • Fatiguing

    “Gift Set · Broad” · freq 3.4

  • Open lane

    No rival shows the wash ritual

02

Make the creative

Drafts new ads from your product photos and brand voice.

Hands lathering an Olive Essence shampoo bar under a brass tap
video
Lead concept

The 60-second ritual

Rivals sell ingredients. None show the wash.

New angle

Olive Essence gift box with soaps, body lotion and lip balm
carousel

A gift from the groves

For the Q4 gifting push.

Bundle

Flatlay of olive oil, shea butter, lavender and salt
image

Five things. Nothing else.

Clean-proof, your top hook.

Proj. CTR 1.9%

Three Olive Essence soap bars on a wooden board
carousel

Find your bar

Range explainer for cold traffic.

Prospecting

03

Ship and test

Runs the batch head to head and cuts whatever doesn't hold.

Going live4
Test window3 days
KeepTop 2

Losers cut automatically

Get startedEarly access

Put your ad accounts on autopilot.

Nova is opening to a first group of accounts. Request access to get in line, or meet her first to see how she runs the account.

Request accessMeet Nova →

Early access · A direct line to the team