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Generate Meta Ad Copy

Create high-converting Facebook and Instagram ad copy with AI. 5 unique variations in seconds.

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Product Info

Campaign Settings

Anatomy of a High-Converting Meta Ad

Hook in 3 Words

The first 3 words of your Primary Text decide if someone reads or scrolls. Use numbers, questions, or bold claims. "87% of marketers..." beats "Introducing our new..." every time.

Benefits Over Features

People buy transformations, not specifications. "Wake up to a clean inbox" sells better than "AI-powered email filtering." Lead with what changes for the customer.

One Clear CTA

Match your CTA to your campaign goal. Awareness ads say "Learn More." Sales ads say "Shop Now." Giving people two choices means they pick neither. One action, one button.

Character Limits Matter

Primary Text truncates after 125 characters on most placements. Headlines cut off at 40, Descriptions at 30. If your copy gets truncated, your message is lost. Write tight.

Frequently Asked Questions

Meta recommends keeping Primary Text under 125 characters, Headlines under 40 characters, and Descriptions under 30 characters. Text beyond these limits gets truncated on most placements. This generator enforces those limits so your copy displays fully without getting cut off.
It depends on where your audience is in the funnel. Use Awareness for brand new audiences who don't know you. Traffic or Engagement for warming up interested prospects. Leads for capturing contact info. Conversions or Sales when you want direct purchases. Start broad and narrow down as you learn what works.
Match the tone to your brand and audience. Professional works for B2B, finance, and healthcare. Casual is great for DTC brands and younger audiences. Urgent works for limited-time offers and flash sales. Inspiring fits wellness, coaching, and lifestyle brands. Educational is perfect for SaaS and complex products that need explaining.
Problem-Solution names a pain point and positions your product as the fix. Benefit-Led opens with the transformation your audience wants. Social Proof uses popularity, numbers, or testimonials to build trust. Curiosity Hook asks a question or makes a surprising statement that demands a click. Urgency creates time pressure or exclusivity to drive immediate action.
Yes. Meta Ads Manager runs ads across both Facebook and Instagram from the same campaign. The character limits and copy fields (Primary Text, Headline, Description) are identical for both platforms. Copy generated here works for Facebook feed, Instagram feed, Stories, Reels, and most other Meta placements.
Test at least 3-5 variations per ad set. Meta's algorithm needs options to optimize against. Use different angles and hooks so you're testing genuinely different approaches, not just swapping a word or two. Let each variation run for at least 3-4 days before making decisions.
This generator produces clean copy without emojis or hashtags so you can add your own. Emoji use depends heavily on your brand voice and audience. Hashtags have minimal impact on Meta ad reach (unlike organic posts). Starting with clean copy gives you a solid foundation to customize.
The first 3 words of your Primary Text decide whether someone reads or scrolls. Use specific numbers ("87% of marketers..."), direct questions ("Still wasting ad spend?"), or bold statements ("Your ROAS is broken."). Avoid generic openers like "Introducing" or "Check out." Be specific and surprising.

Learn the fundamentals

Go deeper on the concepts behind this tool in our Meta Ads glossary.

Ad Creative

What makes a Meta ad actually convert. Hooks, visuals, and copy patterns that move cold audiences.

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Campaign Objectives

Which Meta objective to pick for the kind of ad copy you are writing. Sales, leads, traffic, and more.

Read guide

A/B Testing

Run creative tests cleanly so you can tell which copy variation is actually winning, not just lucky.

Read guide

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