Complete reference for every tool your AI assistant can use through AdAdvisor for reading, creating, and managing your Meta ad campaigns.
Once connected, your AI assistant can read, create, and manage everything in your Meta (Facebook and Instagram) ad accounts. Describe what you want in plain English and it handles the rest.This page covers every tool, what it does, and an example of how to use it.
Tools that create or change things always ask for your confirmation first. Nothing happens on your ad account without you saying yes.
Find targeting options, estimate reach, and create custom or lookalike audiences. These tools call the Meta API directly.
Tool
What it does
Example prompt
search_targeting
Searches Meta’s targeting catalog by keyword. Covers interests, geolocation, behaviors, income, life events, industries, job titles, employers, and locales. Returns valid IDs you can use in ad sets.
”Find targeting options related to golf”
estimate_audience_size
Estimates how many people match a targeting spec (geo, demographics, interests, custom audiences) without creating anything. Returns upper and lower bounds.
”How big is the audience for women 25-34 in the US interested in yoga?”
create_website_audience
Creates a custom audience from pixel events (Purchase, AddToCart, ViewContent, etc.) with a retention window of 1 to 180 days.
”Create an audience of everyone who purchased in the last 90 days”
create_lookalike_audience
Creates a lookalike audience from an existing custom audience seed. You pick the country and how broad the match should be (1% = most similar, up to 20%). Takes 1-6 hours to populate.
”Create a 1% US lookalike from my purchasers audience”
update_adset_targeting
Replaces the targeting on an existing ad set. Covers geo, demographics, interests, behaviors, custom audiences, and exclusions. Validates against Meta’s reach estimate before applying.
”Update my prospecting ad set to target men 25-44 in California interested in fitness”
Browse, preview, and create ad creatives. This section includes interactive visual pickers, which are unique to AdAdvisor.
Tool
What it does
Example prompt
search_ad_images
Searches images in your ad account’s library and opens a visual picker where you click to select one. Returns the image hash for use in creative creation.
”Show me the images I have for the green watch campaign”
search_ad_videos
Searches videos in your ad account’s library and opens a visual picker where you click to select one. Returns the video ID for use in creative creation.
”Browse my video assets, I want to pick one for a new ad”
preview_existing_creatives
Finds existing creatives that use the same image or video and shows a visual preview with engagement metrics (reactions, comments, shares). You can reuse a creative to keep its social proof instead of starting from zero.
”Before making a new creative with this image, check if it’s already being used somewhere with good engagement”
upload_creatives
Opens an upload widget where you can drag and drop images (JPG, PNG, up to 30 MB) or paste URLs to images and videos (MP4, MOV). Supports multiple files at once with per-item progress. Uploaded assets are immediately available for use with create_creative.
”I want to upload some new images for my campaign”
create_creative
Creates a new ad creative. Three formats: image ads (from image hash), video ads (from video ID), and existing post promotions (Facebook or Instagram posts). Supports multi-variant copy (up to 5 headlines, messages, and descriptions).
”Create a creative with this image, headline ‘Summer Sale - 30% Off’, and link to our landing page”
Interactive visual pickers are unique to AdAdvisor. When you search for images or videos, a visual grid opens in your AI client where you can browse thumbnails and click to select. No copy-pasting IDs. This also works when previewing existing creatives with their engagement metrics.
Build new campaigns from scratch: campaign, ad sets, and ads. Everything gets created paused so you can review before going live.
Tool
What it does
Example prompt
create_campaign
Creates one or more campaigns with a specified objective (OUTCOME_SALES, OUTCOME_TRAFFIC, OUTCOME_LEADS, etc.), budget, and bid strategy. You can create multiple at once.
”Create a new OUTCOME_SALES campaign with a $100 daily budget called ‘Summer Collection 2026‘“
create_adset
Creates one or more ad sets with targeting, budget, optimization goal, and schedule. Targeting gets validated against Meta’s reach estimate before creation.
”Create an ad set targeting US women 25-34 interested in yoga with a $50 daily budget”
create_ad
Creates one or more ads by attaching a creative to an ad set. You can attach multiple creatives to the same ad set for A/B testing.
”Create an ad in my fitness ad set using the creative I just made”
The typical creation flow is: create_campaign > create_adset > create_creative > create_ad > review > change_entity_status to go live.
Pause, resume, and adjust budgets on campaigns, ad sets, and ads. Changes take effect on Meta immediately.
Tool
What it does
Example prompt
change_entity_status
Pauses or resumes a campaign, ad set, or ad. Safe to call multiple times (pausing something already paused won’t error). Includes before/after state snapshots.
”Pause all ad sets with a ROAS below 1.5x”
change_entity_budget
Updates the daily or lifetime budget on a campaign or ad set. Values are in your account’s currency (not cents). Includes before/after state snapshots.
”Increase the daily budget on my best campaign by 25%“
Copy campaigns, ad sets, or ads to scale what’s working. Duplicates are created paused so you can adjust before activating.
Tool
What it does
Example prompt
duplicate_campaign
Copies a campaign with all its ad sets and ads (deep copy), or creates an empty shell you fill selectively. The copy can be named or auto-named with a reason tag (COPY, SCALE, TEST, ISOLATE).
”Duplicate my best performing campaign for a scaling test”
duplicate_adset
Copies an ad set into the same or a different campaign. Good for testing the same targeting under a different budget, or moving a proven ad set into a new campaign.
”Duplicate this ad set into my new campaign”
duplicate_ad
Copies an ad into the same or a different ad set. Good for A/B testing the same creative under different targeting.
”Copy my top ad into the lookalike audience ad set”
On top of tools, the MCP exposes resources that give your AI context about your business. These get read automatically when needed.
Resource
What it provides
Account Context
Business thresholds (break-even ROAS, AOV, target CPL, daily budget cap), account metadata (currency, timezone), and the AI-generated business research report. This is how your AI knows what “good” looks like for your specific business.
Visual Asset Picker
An interactive widget that shows image or video thumbnails in a grid. You click to select, no need to copy-paste hashes or IDs. Opens automatically when you search for images or videos.
Creative Preview
An interactive widget that shows existing creatives with their engagement metrics (reactions, comments, shares). Click “Use This Creative” to reuse one and keep its social proof. Opens automatically when previewing creatives.
Upload Widget
An interactive widget for uploading images and videos to your ad account. Drag and drop files or paste URLs. Supports multiple uploads at once with progress tracking. Opens when you use upload_creatives.
