# AdAdvisor Docs

> AdAdvisor docs: step-by-step user guides and a complete reference for Meta and Facebook advertising metrics, strategies, and terminology.

## Docs

- [Available Tools and Capabilities](https://www.adadvisor.ai/docs/ai/available-tools.md): Complete reference for every tool your AI assistant can use through AdAdvisor for reading, creating, and managing your Meta ad campaigns.
- [Getting Started with the AdAdvisor MCP Server](https://www.adadvisor.ai/docs/ai/getting-started-with-mcp.md): New to AdAdvisor? Here's how to get set up and start querying your Meta ad data from any AI assistant.
- [Setting Up Your MCP Client](https://www.adadvisor.ai/docs/ai/setting-up-your-mcp-client.md): Step-by-step setup instructions for connecting Claude Code, Claude Desktop, ChatGPT, and other MCP-compatible AI clients to AdAdvisor's MCP server.
- [Give Your AI Assistant Access to Your Meta Ad Account](https://www.adadvisor.ai/docs/ai/welcome.md): Connect your favorite AI tool to your Meta ad account through AdAdvisor. Create campaigns, analyze performance, and manage your ads by just asking.
- [What is the MCP Server?](https://www.adadvisor.ai/docs/ai/what-is-mcp-server.md): Learn how AdAdvisor's MCP server lets AI assistants access your ad data.
- [What is A/B Testing? Split Testing Your Meta Ads](https://www.adadvisor.ai/docs/learn/ab-testing.md): A/B testing (split testing) compares two ad variations to find which performs better. Learn how to run A/B tests on Meta and read results.
- [What is Ad Creative? Meta Ads Creative Guide](https://www.adadvisor.ai/docs/learn/ad-creative.md): Ad creative is the visual and text content in your Meta ad. Learn best practices, common formats, and how to test creatives effectively.
- [What is Ad Fatigue? Signs, Causes & How to Fix It](https://www.adadvisor.ai/docs/learn/ad-fatigue.md): Ad fatigue happens when your audience sees the same ad too many times and stops engaging. Learn how to spot it and refresh your ads.
- [What Are Meta Ads Placements? Where Your Ads Appear](https://www.adadvisor.ai/docs/learn/ad-placements.md): Ad placements determine where your ads show across Facebook, Instagram, Messenger, and Audience Network. Learn how to optimize.
- [What Are Ad Sets? Meta Ads Ad Set Guide](https://www.adadvisor.ai/docs/learn/ad-sets.md): An ad set is the middle level of Meta's campaign structure, controlling targeting, budget, schedule, and placements. Learn how to organize them.
- [What is Advantage+? Meta's AI-Powered Ad Automation](https://www.adadvisor.ai/docs/learn/advantage-plus.md): Advantage+ is Meta's suite of AI-powered campaign features that automate targeting, placements, and creative. Learn what each feature does.
- [What Are Advantage+ Shopping Campaigns? Meta's Automated E-Commerce Ads](https://www.adadvisor.ai/docs/learn/advantage-plus-shopping.md): Advantage+ Shopping Campaigns (ASC) use Meta's AI to automate targeting, placements, and creative for e-commerce. Learn how ASC works.
- [What is AOV? Average Order Value Explained](https://www.adadvisor.ai/docs/learn/aov.md): AOV (Average Order Value) is the average revenue per order. Learn the formula, see benchmarks, and how increasing AOV boosts ad profitability.
- [What Are Attribution Models? How Meta Credits Conversions](https://www.adadvisor.ai/docs/learn/attribution-models.md): Attribution models determine which ad touchpoint gets credit for a conversion. Learn about last-click, first-click, and data-driven models.
- [What is an Attribution Window? Meta Ads Attribution Settings](https://www.adadvisor.ai/docs/learn/attribution-window.md): An attribution window is the time period after an ad click or view during which a conversion is credited. Learn Meta's default windows.
- [What Are Meta Ads Bid Strategies? Lowest Cost, Cost Cap & More](https://www.adadvisor.ai/docs/learn/bid-strategies.md): Bid strategies control how Meta spends your budget in the ad auction. Learn about Lowest Cost, Cost Cap, Bid Cap, and Minimum ROAS.
- [What is Blended ROAS? Total Marketing ROAS Explained](https://www.adadvisor.ai/docs/learn/blended-roas.md): Blended ROAS measures total revenue across all channels divided by total marketing spend. Learn why it gives a truer picture than channel ROAS.
- [What is Break-Even ROAS? Find Your Minimum Target](https://www.adadvisor.ai/docs/learn/break-even-roas.md): Break-even ROAS is the minimum return on ad spend needed to cover your costs. Learn the formula, calculate yours, and set the right target.
- [What is Broad Targeting? When to Let Meta Find Your Audience](https://www.adadvisor.ai/docs/learn/broad-targeting.md): Broad targeting removes interest and demographic restrictions, letting Meta's algorithm find buyers. Learn when it works and when it doesn't.
- [What is CAC? Customer Acquisition Cost Explained](https://www.adadvisor.ai/docs/learn/cac.md): CAC (Customer Acquisition Cost) is the total cost to acquire one new customer, including ad spend, salaries, and tools. Learn the formula and benchmarks.
- [What Are Meta Ads Campaign Objectives? Choosing the Right One](https://www.adadvisor.ai/docs/learn/campaign-objectives.md): Campaign objectives tell Meta what result to optimize for. Learn about all six objectives and when to use each.
- [What is Meta Ads Campaign Structure? Campaigns, Ad Sets & Ads Explained](https://www.adadvisor.ai/docs/learn/campaign-structure.md): Meta Ads uses a three-level campaign structure: campaigns, ad sets, and ads. Learn how each level works and what settings live where.
- [What is CBO? Campaign Budget Optimization Explained](https://www.adadvisor.ai/docs/learn/cbo.md): CBO (Campaign Budget Optimization) lets Meta distribute your campaign budget across ad sets automatically. Learn when to use CBO vs. ABO.
- [What Are Conversions? Ad Conversions Explained](https://www.adadvisor.ai/docs/learn/conversions.md): A conversion is any valuable action someone takes after seeing your ad. Learn how Meta tracks conversions and how to optimize for more.
- [What is the Conversions API (CAPI)? Server-Side Tracking for Meta](https://www.adadvisor.ai/docs/learn/conversions-api.md): The Conversions API sends conversion data from your server to Meta, bypassing browser limitations. Learn why CAPI matters after iOS 14.5.
- [What is CPA? Cost Per Acquisition Explained](https://www.adadvisor.ai/docs/learn/cpa.md): CPA (Cost Per Acquisition) is how much you spend on ads to get one purchase. Learn the formula, benchmarks, and how to lower your CPA.
- [What is CPC? Cost Per Click Explained](https://www.adadvisor.ai/docs/learn/cpc.md): CPC (Cost Per Click) is how much you pay each time someone clicks your ad. Learn the formula, benchmarks, and how to lower it.
- [What is CPL? Cost Per Lead Explained](https://www.adadvisor.ai/docs/learn/cpl.md): CPL (Cost Per Lead) measures how much you spend to generate one lead. Learn the formula, see benchmarks by industry, and how to lower your CPL.
- [What is CPM? Cost Per Thousand Impressions Explained](https://www.adadvisor.ai/docs/learn/cpm.md): CPM (Cost Per Mille) is the cost to show your ad 1,000 times. Learn the formula, see average CPMs by platform and industry, and what drives CPM.
- [What is CTR? Click-Through Rate Explained](https://www.adadvisor.ai/docs/learn/ctr.md): CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. Learn the formula, benchmarks, and tips.
- [What Are Custom Audiences? Meta Ads Targeting Guide](https://www.adadvisor.ai/docs/learn/custom-audiences.md): Custom audiences target people who already know your brand. Learn how to create them from website visitors, email lists, and past buyers.
- [What is Ad Frequency? When Your Audience Has Seen Enough](https://www.adadvisor.ai/docs/learn/frequency.md): Ad Frequency is the average number of times each person in your audience has seen your ad. Learn the formula, benchmarks, and how to avoid ad fatigue.
- [What Are Impressions? Reach vs. Impressions Explained](https://www.adadvisor.ai/docs/learn/impressions.md): Impressions count how many times your ad was displayed. Learn how impressions differ from reach and how to use them in ad analysis.
- [Learn Digital Advertising](https://www.adadvisor.ai/docs/learn/index.md): Learn digital advertising from the ground up. Plain-English definitions, formulas, benchmarks, and examples for every metric you need.
- [What is Interest Targeting? Meta Ads Audience Guide](https://www.adadvisor.ai/docs/learn/interest-targeting.md): Interest targeting lets you reach people based on their hobbies, behaviors, and preferences on Meta. Learn when to use interests vs broad targeting.
- [What is the Learning Phase? Meta Ads Optimization Period](https://www.adadvisor.ai/docs/learn/learning-phase.md): The learning phase is when Meta's algorithm explores who to show your ads to. Learn what triggers it and how to exit faster.
- [What Are Lookalike Audiences? Meta Ads Guide](https://www.adadvisor.ai/docs/learn/lookalike-audiences.md): Lookalike audiences find new people who resemble your best customers. Learn how to create them, what percentage to use, and when they work best.
- [What is LTV? Customer Lifetime Value Explained](https://www.adadvisor.ai/docs/learn/ltv.md): LTV (Customer Lifetime Value) is the total revenue a customer generates over their relationship with your business. Learn the formula and benchmarks.
- [What is MER? Marketing Efficiency Ratio Explained](https://www.adadvisor.ai/docs/learn/mer.md): MER (Marketing Efficiency Ratio) measures total revenue against total marketing spend. Learn why DTC brands use it to replace platform ROAS after iOS 14.5.
- [What is the Meta Pixel? Setup, Events & Tracking Guide](https://www.adadvisor.ai/docs/learn/meta-pixel.md): The Meta Pixel is a JavaScript snippet that tracks visitor actions on your website. Learn how it works, what events to set up, and why it matters.
- [What Are Offline Conversions? Track Phone Sales & In-Store Purchases](https://www.adadvisor.ai/docs/learn/offline-conversions.md): Offline conversions let you tell Meta (Facebook) about sales that happen off your website, like phone orders and in-store purchases. Learn how to set them up and why they matter.
- [What is Profit Margin? How It Affects Your Ad Strategy](https://www.adadvisor.ai/docs/learn/profit-margin.md): Profit margin is the percentage of revenue left after costs. Learn the formula, see industry benchmarks, and find out how it drives your break-even ROAS.
- [What is Prospecting? Prospecting vs Retargeting in Meta Ads](https://www.adadvisor.ai/docs/learn/prospecting.md): Prospecting targets new people who haven't interacted with your brand yet. Learn prospecting vs retargeting, budget allocation, and strategies.
- [What is Reach? Reach vs. Impressions Explained](https://www.adadvisor.ai/docs/learn/reach.md): Reach is the number of unique people who saw your ad. Learn how reach differs from impressions, what drives it, and what a good reach looks like.
- [What is Retargeting? Retargeting vs Prospecting Explained](https://www.adadvisor.ai/docs/learn/retargeting.md): Retargeting shows ads to people who already visited your site or engaged with your content. Learn when to retarget and how to segment.
- [What is ROAS? Return on Ad Spend Explained](https://www.adadvisor.ai/docs/learn/roas.md): ROAS (Return on Ad Spend) measures revenue earned per dollar of ad spend. Learn the formula, see benchmarks by industry, and what a good ROAS looks like.
- [How to Scale Meta Ads: Vertical & Horizontal Scaling Guide](https://www.adadvisor.ai/docs/learn/scaling-ads.md): Scaling ads means increasing spend while maintaining profitable results. Learn vertical vs horizontal scaling and when to scale.
- [What Are UTM Parameters? URL Tracking for Meta Ads](https://www.adadvisor.ai/docs/learn/utms.md): UTM parameters are tags added to URLs to track where your traffic comes from. Learn the five UTM parameters and how to use them with Meta Ads.
- [What Are View-Through Conversions? Impression-Based Attribution](https://www.adadvisor.ai/docs/learn/view-through-conversions.md): View-through conversions are purchases or leads from people who saw your ad but didn't click. Learn how Meta tracks them and when they matter.
- [Campaign Recommendations Panel](https://www.adadvisor.ai/docs/user-guide/campaign-recommendations-panel.md): Open the side panel to view and act on AI recommendations for any campaign directly from Ads Manager.
- [How the Campaign Wizard Works](https://www.adadvisor.ai/docs/user-guide/campaign-wizard.md): Walk through AdAdvisor's 7-step campaign wizard to create your first AI-optimized Meta ad campaign.
- [How Recommendations Work](https://www.adadvisor.ai/docs/user-guide/how-recommendations-work.md): Understand how AdAdvisor's AI analyzes your campaigns and generates optimization recommendations.
- [Implementing Recommendations](https://www.adadvisor.ai/docs/user-guide/implementing-recommendations.md): Use one-click auto-implementation to apply changes directly to Meta, or mark changes as done manually.
- [Managing Businesses](https://www.adadvisor.ai/docs/user-guide/managing-businesses.md): Add, edit, and remove businesses within your organization. Set key metrics like AOV and break-even ROAS.
- [Metrics & Filtering](https://www.adadvisor.ai/docs/user-guide/metrics-and-filtering.md): Switch between sales and leads metrics, filter by objective, and sort your ad data.
- [Navigating Ads Manager](https://www.adadvisor.ai/docs/user-guide/navigating-ads-manager.md): Explore AdAdvisor's Ads Manager with its campaign, ad set, and ad hierarchy.
- [Onboarding Walkthrough](https://www.adadvisor.ai/docs/user-guide/onboarding-walkthrough.md): Step-by-step guide through AdAdvisor's onboarding flow, from organization setup to your dashboard.
- [Rejecting Recommendations](https://www.adadvisor.ai/docs/user-guide/rejecting-recommendations.md): Dismiss recommendations you don't want to act on, and provide feedback to improve future suggestions.
- [Understanding Your Campaign Plan](https://www.adadvisor.ai/docs/user-guide/understanding-your-campaign-plan.md): Learn how to read the AI-generated campaign plan, including strategy, targeting, and budget recommendations.
- [Viewing Recommendations](https://www.adadvisor.ai/docs/user-guide/viewing-recommendations.md): Browse your recommendations by priority and type, and understand what each card is telling you.
- [Welcome to AdAdvisor](https://www.adadvisor.ai/docs/user-guide/welcome.md): Your AI-powered Meta Ads optimization platform. Learn what AdAdvisor does and how to get started.

## OpenAPI Specs

- [openapi](https://www.adadvisor.ai/docs/api-reference/openapi.json)